Power 98.3 FM Experience 

With Purnell’s three years of experience with Dessert Valley Media Group, she has gained many mentors, friends, and connections whom all helped her grow into different roles within the company she initially started as an intern. Since October 2019 she has been a promotional assistant employee. Her role was the face of the radio which made up for the representation of listeners the radio caters to. Purnell helped alongside Crisco Kidd who helped mentor Purnell's role in radio. Purnell's has been a part of Crisco Christmas Drive for 3 years which helps partner with a Phoenix nonprofit organization  UMOM.

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Purnell has gained much insight from other mentors like Ohjezuz, He helped sharpen her perspective and outlook of credibility in the Phoenix Community. Ohjezuz took Purnell under his wing and showed her the ropes of not only radio but radio professionalism, he allowed her, "a seat at the table" - literally. She got to sit in on many live interviews and formulate questions for interviews.

 

During her senior year at Arizona State University, she developed a project in her Com428 class in which she analyzed the internal skills of communicators by asking questions written and verbally about trust and credibility. Click below to view her analysis of “Testing trust & credibility in Phoenix Influencers through qualitative and quantitative questions.

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Purnell's many years of Radio /Promotional team & Marketing taught her the importance of interpersonal skills, communication effectively, and direct marketing. All three are naturally Purnell's core skills. While working in entertainment she partnered with programming and Creative Departments to ensure station positioning/branding was reflected in all on-site appearances. As well as setting up and staffing station events and remote broadcasts. Managing and conducting on-site contests to distributing promotional items for listeners.